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Syracuse
Central New York Magazine
Discover Central New York and the Businesses That Drive It
Syracuse

KS&R

About

KS&R is a market research firm in Syracuse that helps businesses learn more about the people they hope to reach. Much of its work centers on customer discovery, the process of finding out what customers actually want and need before a company commits to a product, a message or a plan for growth.

The firm has also been a resource partner of CenterState CEO, the regional chamber of commerce for the Syracuse area. Through that partnership, members have been offered perks such as a free initial consultation, which makes it easy for a smaller company to find out what research could do for it.

What to Know

  • The firm’s focus is market research and analysis for businesses.
  • Customer discovery work tests a company’s ideas against what real customers say.
  • KS&R has served as a resource partner for CenterState CEO, Central New York’s regional chamber.
  • CenterState CEO members have been able to book a free initial consultation.

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